Operational Logistics of Ikea Essay Example for Free

Operational Logistics of Ikea Essay 1. Introduction IKEA is a Swedish company which was founded in 1943 with its headquarter in Denmark. IKEA succeeded on its low cost strategy which is able to offer a wide range of stylish home furniture with good design and functional at competitive pricing. It carries a range of nearly 10,000 products and is well known across the world. IKEA is also recognized as a socially responsible and environmental friendly company. Currently, there are 287 IKEA stores in 26 countries. In year 2011, IKEA has gained the total sales of 25. 2 billion (in EUR). IKEA was also the first company in the world to realize the benefits of flat pack furniture in 1956. With this flat pack method its does not only help to save material, but is also saves the transportation costs with efficient distribution and warehouse storage space. Franchises are part of IKEA expansion plan. All the franchised are granted by Inter IKEA System B.V.The IKEA Group which has over 267 stores in 25 countries and franchisees outside IKEA Group in 16 other countries/territories. The Swedwood Group is part of IKEA Industry Group to manufacture and distributes wood and controls the entire value chain. Consisting of some 50 production units and offices in 10 countries across the continent. They are driven by their vision of achieving excellence in transforming wood into quality furniture and focused on continuous improvements in order to maintain competitiveness in the market. 2. IKEA Global Supply Chain IKEA is also recognized as a global strategic firm as most of the IKEA’s stores operations are under Ingka Holding BV which is located in the Netherlands. IKEA has an excellent supply chain management with the latest information technology system which is able to gather all the information across their worldwide retail stores, manufacturers, suppliers as well as the distribution centres. IKEA has adopted the integrated JDA software which has increased their overall supply chain visibility and efficiency. In this way, IKEA is able to have more forecasts planning for supplier, warehouse and transportation capacities. IKEA has a large number of suppliers of both furniture and furnishings across the world. IKEA plays an important part to build up good relationships with its suppliers as its helps to create a huge capacity for producing the product through the  worldwide suppliers. Today, IKEA operated more than 28 distribution centres and 11 customer distribution centres in 16 countries across the world. Its main function is to support stock replenishments program. As the location of production facilities focuses heavily on transportation costs, IKEA is able to efficiently distribute mass products with short lead times by concentrating manufacturing in large factories and in specific countries. 3. IKEA Franchising Franchises are part of the IKEA expansion plan. All the franchised are granted by Inter Ikea System B.V. The IKEA Group is the biggest group of franchisees which has over 267 stores in 25 countries. They also have some franchisees outside the IKEA Group in 16 countries. 3.1. IKEA United States IKEA store has one of its franchises in the United States. They own a total of 38 stores which are served by 10 distribution centres in North America. 3.2 E-Commerce on IKEA Atlanta IKEA is also adopting the Business-to-consumer (B2C) ebusiness model. It is an online retail store where customers can do the shopping at anywhere anytime. IKEA USA on-line shopping is also able to provide well-selected items which are similar to the promotional theme of â€Å"from living room to bedroom’ and etc. Customers are able to find suitably priced and stylish home furnishing solutions that suit their needs. This sales method mainly targets end-users. 4. NETWORK DESIGN IKEA has opened biggest logistics Distribution Centre (DC) in Shanghai for Asia-Pacific region, taking advantage on its geographical, government’s support and management. China is the biggest center of finance, economy, and business and shipping, therefore it is recognized as the most important hinge of logistics. In addition, the centre in Shanghai adopts Radio frequency identification (RFID) System that will greatly improve the responsive and quality service to the customer, providing logistics service platform that helps the expansion of the IKEA in Asia. As for Europe IKEA choose Dortmund in southern Germany to be a European distribution centre. It  is because it has geographical advantage at centre of the Europe where IKEA can use rail and road transport for transporting its goods. 4.1 IKEA Atlanta and the DC Savannah For the Distribution Centre in Port Wentworth, Georgia, located near the port Savannah, the products were processed where they should be stored based on the product specifications and demand. It is the primary inventory to IKEA stores in Alberta British Columbia, Utah, Oregon and Washington State. The facility can also supply to other stores across the country when needed. Location was chosen based on the fastest movers closest to the stores for replenishment. That not only improves service times, it also reduces transportation costs. The facility’s location allows it to quickly deliver fast-moving products to IKEA stores in local markets in the south-eastern United States, including North Carolina, Florida and Texas. In North America, DC was equipped with a 13-crane Automated storage and Retrieval (AS/RS) system (via store), featuring a 100 foot-tall high-bay in-house rack system. At full operation, the system can process 600 pallets an hour, or nearly one pallet per minute from each crane. IKEA Atlanta is one of the IKEA stores that are supported by IKEA’s Savannah Distribution Centre. Geographic area is the main reason that IKEA has the DC in Savannah. In terms of transportation, it only needs less than a 4 hours’ drive if goods are delivered by truck and it only takes about 1.3 days to reach Atlanta if delivered by rail. With this speedy transportation, IKEA Atlanta can achieve responsiveness in goods supply to customer for both in-store and online purchase. Unfortunately, there is limitation product from buying on line. Consumer may not able to get some of the needs product on line. 4.2 Savannah Transit time by rail truck 4.3 The Highway and Rail Network The Company is always constantly looked for ways to maximize in each transport. To achieve this goal, packaging was designed in such a manner as to fit the maximum possible products into containers. Plus all DC share similar objectives which is to have lower total cost and improve customer  service at the same time, using of advance technology to emphasis sorting and sequencing material processes, enhancing responsiveness to the customer. 5. OPERATIONS ANALYSIS IKEA’s company main concept is based on a three points: cheap, innovative and stylish. These three points are affecting the IKEA’s product design and development concept. Nowadays, IKEA’s in USA have launched with online retail or E-commerce. E-commerce has been become part of the IKEA’s digital strategy and should be the next big offering from IKEA. Every customer may easy online shopping without travel out, queue, purchases and collects their purchases from the stores. E-commerce or shopping online at IKEA is now become very convenient, enjoy and fun for every customer. Process or step to e-shop at IKEA as per following: 5.1 Operation logistics for E-commerce The whole process cycle take about 2 to 3 days depending on the customer order time. 1.The successful online order will transfer to IKEA Delivery Planning System. 2.Planning System will send the data to Savannah Distribution Center. 3.Savannah DC will do the order picking and packing. 4.Goods will be sending out to customer by Savannah DC team. 6. CUSTOMER RELATIONSHIP MANAGEMENT IKEA’s in USA has run the business with Customer Relationship Management (CRM) and provide the E-commerce applications. Customer Relationship Management (CRM) with E-commerce applications that enable IKEA’s easily to view the both interaction channel and profitable sales channel for consumers and business customers via internet. With CRM, IKEA’s can allow their customers with convenient self-services and a personalized Web experience. The E-commerce applications also helping IKEA’s in service operations and strengthens sales to reducing the customer service calls and transaction costs. Features and Functions of CRM of E-commerce processes: IKEA’s have use the latest technology to ensure all the personal information which customer submitted through the internet website such as credit card numbers, address and other information are under secure, stable and  reliable. IKEA’s have using the SSL technology which allows it to be transmitted securely over the internet without accessing to it by anyone else. Successful to secure the customer loyalty will achieve the company goal and target in the following: Increasing the customer online spending on IKEA product Can reducing marketing, advertising and communication cost Can reduces data and information maintenance cost by giving customers authorities to update personal details such as address details, contact number, email address and requirement on the IKEA website. To achieve the customer service and satisfaction, IKEA have set up the strategy in the following: Hire the right people Bring in the employees who have more experience on the customers’ skill and knowledge in order to develop the customer service focus such as to have better communication with customers, pleasant, motivated and cooperative. Also, can retain those customers that are desirable to keep. Provide orientation and training IKEA have provided the necessary training for each employee to maintain the customer services standards and also can improve on communication skills with the loyalty customers. Set the standard for customer service IKEA have set the clear standard for performance such as Enable Company to establish, monitor, and control quality. 7. Risk During development stage, thousands of tests were carried out on IKEA products each year. And more tests are conducted during production. Once a product is approved for production, IKEA will reviewed and decide whether additional risk assessment testing is required for any proposed changes to the product or to the production method. IKEA ensure that banned chemicals such as formaldehyde and phthalates don’t exceed their requirements. IKEA requires suppliers to order certified products testing by third party auditors. Likewise, IKEA has a third-party accredited test laboratory that  is certified each year by external auditors. Accused for Logging Ancient Trees in Russia Swedwood, whom IKEA’s fully owned production subsidiary which was founded in 1991, was found irresponsibly logging Russia’s ancient trees of over 300 years old. And as a whole, IKEA are under the heat internationally especially in the forestry industries. This has been a huge issue because natural grown trees take centuries to grow. And it’s these trees that has greater biodiversity and could stabilize the climate by locking carbon in the soil to reduce global warming. In their defence, IKEA forest manager, Anders Hildeman mentioned they have been working with the NGOs, and they have been working with the scientists to develop these inventory methods. Though there are old trees present, that do not mean that it’s high conservation value. Species, size of the area, exposition, position has to take into considerations to define them as High Conservation Value Forests (HCVF). Hildeman welcomes WWF’s (World Wide Fund of Nature) recommendations for a full certification control audit. And had invited FSC’s (Forest Stewardship Council) for a control audit from their accreditation body to avoid any doubts and that we are following the Russian FSC. 7.1 Sustainability Taking a leading role towards a low carbon society In support to reduce carbon dioxide emission, IKEA are working together with WWF to investigate on how to calculate climate-positive aspects from what they do together with their customers. Majority of carbon dioxide emissions related to IKEA come from material extraction, suppliers, customer transportation, and the use and disposal of products. And all these are areas that IKEA can only indirectly influence. In order to influence the society, IKEA has to put these into practice first. They are walking towards to installing photovoltaic (solar) panels to turn sunshine into electricity in around 150 stores and distribution centres over the next few years. The panels will provide these buildings with 10-25 percent of their electricity need. When they plan a new IKEA store, good public transport is an important consideration, and in many cities they offer free shuttle buses between the city centre and the store. IKEA Foundation contribution to UNICEF Since 2001, IKEA has taken part in basic social services to help children in underdeveloped and developing countries like India and Haiti. Contributing to UNICEF’s work through philanthropic donations, sales of UNICEF Greeting Cards and many more has been IKEA’s key of support for over 10 years. In addition to that, IKEA has committed more that $200 million both in cash and in-kind donations to UNICEF’s programs making them the largest corporate cash donor. What makes IKEA a true partner, is the company’s deep commitment to social responsibility and their direct engagement with issues affecting children. In addition to providing financial support for child protection, education and health programs, they work together to provide expertise and knowledge gained over the years on addressing labor issues in the supply chain. Forest Project with WWF for Nature WWF (World Wide Fund for Nature) collaborate with external organizations in a number of forestry projects in order to contribute to the development of responsible forestry practices and policies. To date, there are 13 forest projects by IKEA and WWF. These projects aim to increase forest areas with responsible management practices, combat illegal logging, support forest certification and promote responsible timber trade. 8. Conclusion From the research we found, we notice that IKEA has a good strategy in sourcing from the raw material from suppliers to the location of distribution centre and store. Their strategy is also to keep their product in low pricing. Overall IKEA is still very success in the business with the  concept of keeping low price policy. From customer point of view, they are able to enjoy the stylish furniture and functional with low and suitably price. IKEA also success in managing the product quality, prices with supplier by maintaining the good relationship with their worldwide suppliers. We also notice that IKEA vision is â€Å"to create a better everyday life for the many people† which is hang on every store. Till today, IKEA is still continuing finding the effective way to further reducing the cost. 9. Implementation IKEA Singapore should consider implementing E-commerce instead of focusing on their in-store shopping business. There are 2 stores here in Singapore, in Alexandra Road (West) and Tampines (East). Poh Tiong Choon Logistics (PTC) was hired as their 3rd Party Logistics (3PL); they are located within IKEA at Alexandra. Other than transportation, PTC also provides installation services on behalf of IKEA. All necessary information; from product measurements, product descriptions, product amount and product comparisons has already made available in their website. In term of online payment Singapore is considered as the most secure country as IDA (Infocomm Development Authority of Singapore) which helps businesses to leverage ecommerce’s benefit where both businesses and consumers confident with the mark of TrustSg. Why customers should purchase online †¢Most of the IKEA’s products are consider bulky †¢Save traveling time †¢Save time from long queues for payment †¢Save time from long queues for taxi †¢Product measurements information made available online †¢Check for stock availability online

Drama Portfolio :: Drama

Drama Portfolio When I entered the stimulus room my initial reactions were that it had been created in a way that it made you think about what was going on within each section of the room. For example none of the objects were straightforward and simple to figure out. A lot of the items were symbolic and had multiple meanings such as the mirror in the past section could mean a change of appearance or reflecting on the past. The room was divided into three different sections, past, present and future. There were dividers in-between the sections and these also seemed to have meanings. I interpreted the whole room as being one person’s past, present and future and the room told this persons story. The future section was covered by a large white cloth. On top of the cloth was a bench on which lay a shape that looked like a body. This instantly made me think of a funeral, as next to the body was a huge vase of flowers. Also in this section was a table set out for one, which I think indicates that the person who died was lonely when they died, as it is only set out for one. On the white cloth was painted a large question mark, which I think was placed there to symbolise the uncertainty of the future, and the mystery of death. Hanging up in the corner of this section was a larger than life railway ticket that read â€Å"On my way to meet Fiona.† This gave me the idea that maybe Fiona was somebody that the dead person knew and she passed away. Now that the mystery person has died too they are going to meet them in heaven. The divider between this and the present section was a row of blank newspapers on the floor, and I think these were put here to show that it was the future section (as the newspapers haven’t been written yet) and maybe to imply that the person who died was important or famous (as their death was in the newspaper). In the middle of the room was the present section. In this section the main theme was time. There were pictures of melting clocks stuck to the walls, on the floor and there was clock with no hands chalked on the floor. There was also a working clock placed on the floor. I think all of these objects were to symbolise time passing by, and that time is precious. Also in this section was a table laid out for two. I think this is to symbolise meeting someone – maybe a partner or

Music Lyrics Do Not Promote Violence

Music Lyrics being NON-VIOLENT Rap music can be considered a style of art, and a way for the artists to express feelings through their words on paper. However, there are quite a few rap artists that get criticized for their lyrics. In my essay, I want to discuss why rappers use certain lyrics in their music and why people shouldn’t believe that it causes violence among the younger generations. People shouldn’t censor the music just because of violent, vulgar and abusive messages it promotes to the world. I believe in my own mind, that there is a reason for these types of lyrics that rap artists use and I will simply explain those reasons in this essay. Rap has been called one of the most important music forces to emerge in two decades. It’s pounding beats and staccato rhymes exploded on the streets of the urban America in the early 1980s and since have become the theme music and lyrical heart of the vibrant youth culture called hip-hop ( SIRS 1993). There are many different types of rap artist. There are some that talk about money, some talk about righteousness, and the list goes on and on. Every rap artist had their own way of expressing themselves. There are those that talk about sex, drugs, and violence who receive the negative attention( SIRS 1993). People, think this so- called gangster rap is a bad influence on children in the world and that it promotes violence and that it also is abusive to women. Delores Tucker, head of national congress of black women has been among those pressuring different record companies to stop distributing gangster rap music. There were other significant names that participated in this action. Names like Senate Majority leader Bob dole, and former education Secretary William J. Bennett(Surveys, pg. 1). There are some rap artists that have been openly criticized for their lyrics. Rappers like Lil Kim, Too Short, Snoop Doggy Dogg, and a member from â€Å"Too Live Crew,† named Luke Skywalker. These rap artists in the past have been appointed for the things they say in their music. Lil Kim talks about sex in her music, Too Short talks about drugs, sex, and how much of a pimp he is, and Luke Skywalker talks about girls and sex. The lyrics that these rap artist use in their music might not be suitable for everybody to listen to but I don’t think their music should be banned or criticized because you don’t have to listen to it if you don’t choose to. Rap music, how much influence does it really have on it’s youthful listeners? Many, from record company executives to high school students agree that it plays a critical role in the lives of many tans, affecting the way they dance, dress and speak(SIRS 1993). Personally, I feel that rap music is a form of art. I think it takes a great deal of talent to write lyrics that rap artists write, because you have to use metaphors and similes, and at the same time get your point across so the listeners can understand. I give rappers a great deal of credit because I know it took them a long time to get where their at today, and I know it takes a tremendous amount of time to write a song. It’s also true and I strongly agree with that rap artists use lyrics that reflect on their childhood and the way they grew up. That could be the reason why gangster rappers and rappers talk about sex, drugs, and violence in their music because that was what they were exposed to through out their life. Rap artists generally write about what they know because it is easier to write about things and situations that you know, and if sex, drugs and violence is what you know about, then you are going to write about situations that involve those subjects. Not just write about them in hopes to cause more violence in our world. Young rap fans caution it is wrong and simplistic to believe music can dictate their actions. Upbringing and circumstance steer a child’s behavior, they say, not a record on a turntable or a performer posturing on stage(Newsweek, 1998). There are other reasons why gangster rappers should not be criticized for their lyrics. One reason is that I would rather hear gangster rappers talk about violence on the streets than them actually going out on the streets and participate in the violence. Another reason why rappers shouldn’t be criticized is because the world was violent long before rap was invented, and it is not rap music that is making the world more violent then it is already. I strongly believe that people have the freedom of choice to listen to rap music and if you don’t like what rap artists talk about, then you do not have to listen to the music. If people didn’t have a choice that would be one thing, but as long as people have a choice to do or not to do something then they shouldn’t try to criticize it. To me, rap music is more than a strain. It is the reflection of horrible suffering, struggle and pain of the ghetto life. I feel that art reflects life, so I ask myself why aren’t the National Black leaders like Delores Tucker, more concerned about where the source of rap music exists than the work denuding these types of harsh conditions(SIRS 1993). â€Å" I think that kids know the difference between right and wrong, music and reality. They know it’s not right to go kill somebody and if there driven to that, that’s not the fault of the music,† says Jon Shecter, editor of The Source, a rap magazine(SIRS 1993). If the people throughout the world that criticize gangster rap music would begin to really care then they would try to find and fix the conditions that this art of music comes from and stop criticizing the artist. In other words, the abusive language and rise of violence found in most gangster rap songs are the reality of our present day society. Americans should be mature enough to realize that not talking about something won’t cause it to go away. People talk about the violence of gangster rap music, but look at the violence we see on television everyday, on almost every channel you turn to. Violence is everywhere, you might see or hear something violent every day of your life, whether it is on television, radio or in real life. Violence has been existing for hundreds and hundreds of years, gangster rap music hasn’t remotely made violence more intense or worse than it already is( Surveys, pg. 1). So is it then fair to pin point rap music and blame it’s lyrics on the violence happening around the world? Teen-agers, both black and Latino, say it is the driving beat that attracts them and many other young people to rap. That, and the music’s honesty(SIRS 1993). It’s not the guns and drugs that make them like the music. The rappers aren’t saying to solve a problem you must kill, they are just stating what they know. In which, ever since they were young, that violence around them always ends in a shooting or stabbing, so is it right to blame them for singing about it when really they learned it from television? Sex in rap music shouldn’t be criticized either because look at all the pornography that is in the world today. There are magazines that are being sold nearly everywhere. They have triple X rated movies that could be purchase and you could rent these kind of movies at your nearest video store(Showbiz, pg. 1). So, lyrics that talk about sex can’t hardly be no worse than the movies and magazines being sold all over the world today. When rappers talk about drugs in their songs, they could be talking about how drugs were used in their neighborhoods growing up, and maybe they had to sell drugs for a while to put food on their table( Newsweek 1998). I feel, people get confused about what the rap artist is trying to say to people. They are missing the whole point. Just because rap artists talk about drugs in their songs doesn’t mean they are actually selling the drugs or using the drugs. These rap artists are making thousands of dollars just by making records, why would they go out and sell drugs? That doesn’t make any sense. There are plenty of artists that are positive, and speak positive aspects in their music about life, like A Tribe Called Quest, the Roots, De La Soul, and many others. So for those that think that rap music has a negative effect on children, and people in the world, there are a lot of rappers that speak unity, and things that are positive about life(Showbiz, pg2). If a person could listen to some of these positive rap artists, they could learn about life. There have been plenty of times where I was in a terrible mood or I was upset about something, and I popped in a CD of a rapper, and after I was finished listening to the CD I felt much better. The words and phrases used, are words of actual life events and the positive things or outcomes of them. In conclusion, I speak in favor of gangster rap, and I don’t think people should criticize these rap artists because they are speaking the truth. Situations they’ve been in are shown through their lyrics and we need to try to find the source of the problem instead of criticizing the person speaking about the problem. Drugs, Sex, and Violence are what gangster rappers are considered to be glorifying, but drugs, sex, and violence was in effect long before rap music was even thought of and so we shouldn’t use the type of music against the type of behavior caused by teens around the world. Word Count: 1667

School Violence - 2554 Words

Abstract The socio-cultural and psychological dynamics of school going kids have been changing at a rapid rate in the recent decades in many countries. In most cases children, especially adolescents and young adults are showing increased tendencies of violence and aggression. Researches have shown that these aggressive tendencies which originate from different various different factors have excessively contributed to bullies and violence at schools. These problems are much more common in countries where excess to arms and weapons is easier. In the United States of America, the Centers for Disease Control and Prevention has classified school violence as a public health problem and has indicated serious increase in the problem over the years. Introduction School violence may include physical abuse such as kicking, slapping, punching etc, use of arms and weapons, gang violence, bullying and any other form of aggression that may cause intentional harm to another person. Any such activity that is carried out within school premises, on way to or on way back from school, during a school-sponsored event, or on way to or from a school sponsored event can be classified as school violence. In the recent past, reported cases of school violence have not only involved victimization of students but also victimization of teachers and others staff members. Researches carried out by the Center for Disease Control and Prevention indicate that while students involved in school violence areShow MoreRelatedSchool Violence And Schools Violence2781 Words   |  12 PagesSchool violence has become a topic that many people are engaged in a debate about. It is difficult to make a definitive definition of school violence, because there are so very many compon ents to it. 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